Siafa Khawla

Since ancient times, publicity has been ingrained in human societies, since there has been a surplus in production in some institutions, and it has been the means that helped promote their products, and advertising in the modern era has become a necessary reality for institutions in light of competition and with the emergence of the Internet and the accompanying websites and engines Searching down to social networking sites and this effect on various fields also touched traditional advertising to become electronic. It appeared for the first time in 1994 to gradually develop to become today electronic advertising necessary for institutions in the era of digital development The business environment is witnessing intense competition between institutions, especially those active in one sector that threatens its continuation and presence in the market, so it has become imperative to deal with the customer as one of the most important variables of its external environment with very important goals and objectives, and at the beginning of these goals is related to ways to achieve satisfaction and ways to transform The latter is due to my constant loyalty to her and her products The methods used by each institution to reach customer satisfaction differ according to its resources on the one hand and the nature of the customers on the other hand, the customer’s satisfaction increases in importance whenever it is considered the cornerstone in building customer loyalty, as it targets his satisfaction as an entry point to gain his loyalty, and this matter can be worked on by approaching the public with notices. The electronic system provided to him by which it facilitates them to get acquainted with the products and services and the institution in general and from it serve to enhance satisfaction and loyalty to it From this, we ask the following main question: What role does electronic advertising play in gaining customer satisfaction and loyalty?